The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
Accenture Song
Client
Title
Category
Award
Points
The Princess and The Crown
Agency: Droga5 / Sao Paulo + Unilever - Seda (Sunsilk) / São Paulo
Client: Unilever - Seda (Sunsilk)
Category: Fusion Pencil
Points: 90.00
Lidl Jacket
Agency: Droga5 / London + Lidl GB + OMD UK + The Romans
Client: Lidl GB
Category: Content at the Speed of Culture
Points: 10.50
Coors Light Coors Light
Agency: Rethink / Toronto + Molson Coors Beverage Company + Droga5 New York, part of Accenture Song / New York
Client: Molson Coors Beverage Company
Category: Integrated / Omnichannel Campaign
Points: 10.50
The Comments Section
Agency: Droga5 ANZ, part of Accenture Song / Sydney + The Sweetshop + ALT VFX
Client: Meat & Livestock Australia
Category: Writing / Single
Points: 9.00
The Comments Section
Agency: Droga5 ANZ, part of Accenture Song / Sydney + The Sweetshop + ALT VFX
Client: Meat & Livestock Australia
Category: Integrated / Omnichannel Campaign
Points: 3.00
The Comments Section
Agency: Droga5 ANZ, part of Accenture Song / Sydney + The Sweetshop + ALT VFX
Client: Meat & Livestock Australia
Category: Long Form Video / Single
Points: 3.00
The Billboard Run
Agency: Accenture Song Nordics + Ocean Outdoor / Stockholm + Quality Think / Gothenburg + Slutet är Nära / Stockholm
Client: adidas
Category: Technology as a Creative Tool
Points: 3.00
The Billboard Run
Agency: Accenture Song Nordics + Ocean Outdoor / Stockholm + Quality Think / Gothenburg + Slutet är Nära / Stockholm
Client: adidas
Category: Experiential / In-person
Points: 3.00
Sayakaboshi Elementary School
Agency: Droga5 Tokyo, part of Accenture Song / Tokyo + Black Cat White Cat Music / Tokyo + Aoi Pro. Inc. / Tokyo
Client: Sayakaboshi Elementary School
Category: Posters / Series
Points: 3.00
Sayakaboshi Elementary School
Agency: Droga5 Tokyo, part of Accenture Song / Tokyo + Black Cat White Cat Music / Tokyo + Aoi Pro. Inc. / Tokyo
Client: Sayakaboshi Elementary School
Category: Craft / Illustration
Points: 3.00
The Intelligence Age
Agency: Accenture Song / New York + Builders Club / London + OpenAI / San Francisco
Client: OpenAI
Category: Craft / Animation
Points: 3.00
The Billboard Run
Agency: Accenture Song Nordics + Ocean Outdoor / Stockholm + Quality Think / Gothenburg + Slutet är Nära / Stockholm
Client: adidas
Category: Innovation / Use of Media in Experiential & Immersive
Points: 3.00
The Billboard Run
Agency: Accenture Song Nordics + Ocean Outdoor / Stockholm + Quality Think / Gothenburg + Slutet är Nära / Stockholm
Client: adidas
Category: Innovation / Use of Media in Health & Wellness
Points: 3.00
The Comments Section
Agency: Droga5 ANZ, part of Accenture Song / Sydney + The Sweetshop + Meat & Livestock Australia
Client: Meat & Livestock Australia
Category: Direction / Single
Points: 3.00
Wrong Kind of Busy
Agency: Accenture Song / New York + HP Inc. / Palo Alto + Prettybird
Client: HP
Category: Writing / Single
Points: 3.00
Wrong Kind of Busy
Agency: Accenture Song / New York + HP Inc. / Palo Alto + Prettybird
Client: HP
Category: Editing / Single
Points: 3.00
Tap
Agency: Accenture Song / New York + HP Inc. / Palo Alto + ProdCo / Culver City
Client: HP
Category: Animation / Single
Points: 3.00
THE DOVE CODE
Agency: Droga5 / Sao Paulo + Unilever - Dove / São Paulo
Client: Unilever - Dove
Category: Use of Technology / AI
Points: 3.00
THE DOVE CODE
Agency: Droga5 / Sao Paulo + Unilever - Dove / São Paulo
Client: Unilever - Dove
Category: Brand Voice
Points: 3.00
The Third Nipple
Agency: Droga5 New York, part of Accenture Song / New York + Perky / San Antonio
Client: Perky
Category: Social Post / Single Platform Series
Points: 3.00
The Techno Train
Agency: DSB + Accenture Song Nordics
Client: DSB
Category: Stunts & Activations
Points: 3.00
The Princess and The Crown
Agency: Droga5 / Sao Paulo + Unilever - Seda (Sunsilk) / São Paulo
Client: Unilever - Seda (Sunsilk)
Category: Brand Partnerships
Points: 3.00
Coors Light Coors Light
Agency: Rethink / Toronto + Molson Coors Beverage Company + Droga5 New York, part of Accenture Song / New York
Client: Molson Coors Beverage Company
Category: Innovation / Use of Media in Integrated / Omnichannel
Points: 1.50
Coors Light Coors Light
Agency: Rethink / Toronto + Molson Coors Beverage Company + Droga5 New York, part of Accenture Song / New York
Client: Molson Coors Beverage Company
Category: Integrated / Omnichannel Campaign
Points: 1.50
Coors Light Coors Light
Agency: Rethink / Toronto + Molson Coors Beverage Company + Droga5 New York, part of Accenture Song / New York
Client: Molson Coors Beverage Company
Category: Product Packaging
Points: 1.50
Lidl Jacket
Agency: Droga5 / London + Lidl GB + OMD UK + The Romans
Client: Lidl GB
Category: Use of Humor
Points: 1.50
Coors Light Coors Light
Agency: Rethink / Toronto + Molson Coors Beverage Company + Droga5 New York, part of Accenture Song / New York
Client: Molson Coors Beverage Company
Category: Innovation / Use of Media in Out of Home
Points: 1.50
Coors Light Coors Light
Agency: Rethink / Toronto + Molson Coors Beverage Company + Droga5 New York, part of Accenture Song / New York
Client: Molson Coors Beverage Company
Category: Social Post / Real-time Response
Points: 1.50
Coors Light Coors Light
Agency: Rethink / Toronto + Molson Coors Beverage Company + Droga5 New York, part of Accenture Song / New York
Client: Molson Coors Beverage Company
Category: Content at the Speed of Culture
Points: 1.50
Client:
Unilever - Seda (Sunsilk)
Title:
The Princess and The Crown
Category:
Fusion Pencil
Award:
2025 Fusion Pencil Fusion Pencil
Points:
90.00
Client:
Lidl GB
Title:
Lidl Jacket
Category:
Content at the Speed of Culture
Award:
2025 Cultural Driver Silver Pencil
Points:
10.50
Client:
Molson Coors Beverage Company
Title:
Coors Light Coors Light
Category:
Integrated / Omnichannel Campaign
Award:
2025 Direct Marketing Silver Pencil
Points:
10.50
Client:
Meat & Livestock Australia
Title:
The Comments Section
Category:
Writing / Single
Award:
2025 Moving Image Craft & Production Bronze Pencil
Points:
9.00
Client:
Meat & Livestock Australia
Title:
The Comments Section
Category:
Integrated / Omnichannel Campaign
Award:
2025 Integrated / Omnichannel Merit Award
Points:
3.00
Client:
Meat & Livestock Australia
Title:
The Comments Section
Category:
Long Form Video / Single
Award:
2025 Branded Entertainment Merit Award
Points:
3.00
Client:
adidas
Title:
The Billboard Run
Category:
Technology as a Creative Tool
Award:
2025 Creative Use of Technology Merit Award
Points:
3.00
Client:
adidas
Title:
The Billboard Run
Category:
Experiential / In-person
Award:
2025 Creative Use of Technology Merit Award
Points:
3.00
Client:
Sayakaboshi Elementary School
Title:
Sayakaboshi Elementary School
Category:
Posters / Series
Award:
2025 Design Merit Award
Points:
3.00
Client:
Sayakaboshi Elementary School
Title:
Sayakaboshi Elementary School
Category:
Craft / Illustration
Award:
2025 Design Merit Award
Points:
3.00
Client:
OpenAI
Title:
The Intelligence Age
Category:
Craft / Animation
Award:
2025 Design Merit Award
Points:
3.00
Client:
adidas
Title:
The Billboard Run
Category:
Innovation / Use of Media in Experiential & Immersive
Award:
2025 Experiential & Immersive Merit Award
Points:
3.00
Client:
adidas
Title:
The Billboard Run
Category:
Innovation / Use of Media in Health & Wellness
Award:
2025 Health & Wellness Merit Award
Points:
3.00
Client:
Meat & Livestock Australia
Title:
The Comments Section
Category:
Direction / Single
Award:
2025 Moving Image Craft & Production Merit Award
Points:
3.00
Client:
HP
Title:
Wrong Kind of Busy
Category:
Writing / Single
Award:
2025 Moving Image Craft & Production Merit Award
Points:
3.00
Client:
HP
Title:
Wrong Kind of Busy
Category:
Editing / Single
Award:
2025 Moving Image Craft & Production Merit Award
Points:
3.00
Client:
HP
Title:
Tap
Category:
Animation / Single
Award:
2025 Moving Image Craft & Production Merit Award
Points:
3.00
Client:
Unilever - Dove
Title:
THE DOVE CODE
Category:
Use of Technology / AI
Award:
2025 Moving Image Craft & Production Merit Award
Points:
3.00
Client:
Unilever - Dove
Title:
THE DOVE CODE
Category:
Brand Voice
Award:
2025 Public Relations Merit Award
Points:
3.00
Client:
Perky
Title:
The Third Nipple
Category:
Social Post / Single Platform Series
Award:
2025 Social Media Merit Award
Points:
3.00
Client:
DSB
Title:
The Techno Train
Category:
Stunts & Activations
Award:
2025 Social Media Merit Award
Points:
3.00
Client:
Unilever - Seda (Sunsilk)
Title:
The Princess and The Crown
Category:
Brand Partnerships
Award:
2025 Social Media Merit Award
Points:
3.00
Client:
Molson Coors Beverage Company
Title:
Coors Light Coors Light
Category:
Innovation / Use of Media in Integrated / Omnichannel
Award:
2025 Integrated / Omnichannel Merit Award
Points:
1.50
Client:
Molson Coors Beverage Company
Title:
Coors Light Coors Light
Category:
Integrated / Omnichannel Campaign
Award:
2025 Integrated / Omnichannel Merit Award
Points:
1.50
Client:
Molson Coors Beverage Company
Title:
Coors Light Coors Light
Category:
Product Packaging
Award:
2025 Direct Marketing Merit Award
Points:
1.50
Client:
Lidl GB
Title:
Lidl Jacket
Category:
Use of Humor
Award:
2025 Out of Home Merit Award
Points:
1.50
Client:
Molson Coors Beverage Company
Title:
Coors Light Coors Light
Category:
Innovation / Use of Media in Out of Home
Award:
2025 Out of Home Merit Award
Points:
1.50
Client:
Molson Coors Beverage Company
Title:
Coors Light Coors Light
Category:
Social Post / Real-time Response
Award:
2025 Social Media Merit Award
Points:
1.50